Blog
Over the years, I’ve written a lot of blogs on several sites. Some of my favorites are here, mixed in with my original content. Enjoy.
More Calls to Action = Lower Conversion
When more is less: A case study in three screenshots.
SEO meta tags: "NOINDEX,FOLLOW" not recommended
If you set your category pages to NOINDEX, Google warns it may not be able to understand that those products are actually useful and important. So maybe don’t do that without a really, really strong reason.
Quick Stats, CRO edition: Form Conversion
Need to talk a client out of making a really bad decision on a web form? Here are some quick stats you can use to try to talk them off the ledge.