Hello. I’m a hands-on User Experience professional. I apply UX strategy, design & research to help marketing, product design & engineering teams solve hard problems.
I’ve been around for a while. I started creating websites in 1994 — commercially in 1996 — and I've never looked back.
Today, I provide unbiased user experience expertise for my clients, deeply informed by my technical foundation and design education. My experience spans cybersecurity, tech, non-profit, B2B, and consumer spaces.
If you have hard problems to solve, we should talk.
Recent Blogs
A bill that would modify California law on website accessibility has been making its way closer to law. It has some very welcome provisions for those who care about accessibility – and gives the law some teeth for enforcement.
I tend to be very reluctant to remove old content, because Internet Bit Rot is a serious problem. It’s hard to find old-but-good information when you need it.
But over time, I've softened my "keep all content forever" position. Jimmy Daley at Animalz offers useful advice to identify when content has served past its sell-by date, and how to convince your boss to let it go.
Like many others in the US, on Monday my New England-based family travelled most of the way to the Canadian border to see the 2024 solar eclipse. It was, in a word, stunning. Here I share both what we did, and the photos themselves. Enjoy!
A story of how a company trashed its SEO rankings by accident, and how we rescued it. Using pure 100% white hat SEO techniques – no tricks, just great content.
If you set your category pages to NOINDEX, Google warns it may not be able to understand that those products are actually useful and important. So maybe don’t do that without a really, really strong reason.